Colgate

Character-Led Product Design:
Developed as part of a Back-to-School behavioural-design initiative aimed at reinforcing daily brushing habits among children. Character design, colour direction and product styling were shaped to create a unified and recognisable item within Colgate’s brand universe.

The School Mates pencil box brings brushing reminders into everyday school moments. Its bold, character-led style draws on looks children already enjoy, especially the playful, exaggerated language of rap and street culture. This makes oral care feel fun and encourages healthy habits through simple, repeated cues.