Pherahs

Pherahs is a London based brand developed as a full-scale case study, with its entire brand system conceived and structured from the ground up.
The work encompassed logo design, visual identity, art direction and product design, establishing a coherent and distinctive brand architecture.

Beyond visual execution, the project defined the brand’s conceptual framework, tone of voice and aesthetic logic, ensuring consistency across all touchpoints. The result is a complete brand universe, built with strategic clarity and cultural intent, where product, image and narrative operate as a unified system.