Bonus Card

Garanti Bonus Card
Brief: Re-engage former heavy Bonus Card users without gifts or incentives. Create something that had never been done before.

Solution:
A box was sent to selected users containing a small device.
They were asked to insert their forgotten Bonus Card.
The moment the card was inserted, it started talking.
Not like a bank. Like a jealous lover.
“I took you to great restaurants.
I bought you the clothes you loved.
I was always there for you.
What did I do wrong?
Did you find someone else?
Please don’t forget me.”
The card didn’t promote itself. It confronted its owner.

Impact:
%43 response rate in one month.
7% increase in turnover.

Golden Award B2C Proximity Network.
Best of the Best BBDO Worldwide.