Arçelik

Celiknaz was created to expand the story world of the iconic Arcelik mascot Celik. The campaign builds on the strong home-building tradition of Turkey and the important role newlyweds play in the white goods market. Designed around the idea of a partner for Celik, the launch introduced a warm and playful character who brings the brand closer to young couples starting a new life. Celiknaz adds a fresh and energetic spirit to the Arcelik universe and strengthens the brand’s presence in every new beginning.